A Study of Changing Trends in Potential Life-Partner Selection

  • Dr Amena Zehra Ali Associate Professor, Department of Psychology, University of Karachi
  • Dr. Anjum Ara Jehangir Adjunct Professor, Department of Psychology University of Karachi
  • Dr. Rakhshanda T. Hussain Research Fellow Department of Psychology University of Karachi
  • Ms. Sheeza Rizwan Research Fellow, Department of Psychology, University of Karachi
Keywords: mate selection, mate preference, archival, matrimonial, South Asia


Marriage is an important institution that upholds society’s values. Thus an important decision for any adult is to select appropriate life partner. The definition of appropriateness is largely influenced by cultural norms and values. This research was conducted to study trends in potential mate preference characteristics of the Pakistani population. To attain the aforementioned objective, an archival research was conducted. Data was collected from Sunday matrimonial sections of two most widely read newspapers (Daily Jung and Daily Dawn). Entire data was drawn for 3 decades (i.e., 1980 – 2009). The requirements for to-be bride and to-be grooms were noted. Result showed that in both newspapers, Physical attractiveness in to-be brides was the top sought feature in three decades, whereas for to-be grooms, working or being educated were the most required traits. It shows that most of the requirements remained same, still few changes were noted within the three decades.


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