A Multimodal Discourse Analysis of the Interactive Meaning in Public Service Advertisement

  • Shuting Liu Guangdong University of Foreign Studies
Keywords: Multimodal Discourse Analysis, Systemic Functional Linguistics, Visual Grammar, Interactive meaning, Public service advertisement


On the basis of Kress and van Leeuwen’s Visual Grammar based on Halliday’s Systemic Functional Linguistics, this study explores the interactive meaning in three public service advertisement multimodal discourses, adding evidence to the assumption that Systemic Functional Linguistics can be applied to the multimodal discourse analysis of public service advertisement in a feasible and operational manner.

Author Biography

Shuting Liu, Guangdong University of Foreign Studies

School of Interpreting and Translation Studies, Guangdong University of Foreign Studies, No.2 Baiyun Dadao Bei, Baiyun District, Guangzhou, China


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How to Cite
Liu, S. (2019). A Multimodal Discourse Analysis of the Interactive Meaning in Public Service Advertisement. JOURNAL OF ADVANCES IN LINGUISTICS, 10, 1523-1534. https://doi.org/10.24297/jal.v10i0.8196