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Vol 9, No 2 Customer Based Brand Equity: Evidence from the Soft Drink Industry in Pakistan Abstract  PDF
Muhammad Ali Yab, Muhammad Ilyas, Chaudhry Abdul Rehman
 
Vol 10, No 6 The practices and Understanding of Corporate Social Responsibility in Public sector of Pakistan: A CaseofPPL-Pakistan Abstract  PDF
Mohammad Salih Memon, Mushtaque Ali Jariko, Tania Mushtaque, Munir Ahmed Ahmadani, Faiz Muhammad Shaikh, Syed Abdul Sattar Shah
 
Vol 10, No 6 Mapping Issues of Textile Industry of Pakistan with Trade Policy Framework Abstract  PDF
Mohammad Salih Memon, Abdul sattar Shah, Mushtaque Ali Jariko, Mr. Sarmad Rahat, Faiz Muhammad Shaikh
 
Vol 3, No 3 People‚Äôs Perspective of CSR in Pakistan Abstract  PDF
Mubarak Hussain Haider, Malik Muhammad Irfan, Aijaz Mustafa Hashmi
 
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