Social Media a Promotional Tool: Hotel Industry

  • Dr. Manish Verma Professor, Amity School of Communication Amity University Rajasthan
  • Dr Komal Verma Associate Professor , Amity Institute of Behavioral and Health Sciences Amity University Rajasthan
Keywords: social media, marketing, hotel industry, customers perspective

Abstract

The advent of new technology such as the social media has become one of the important business imperative. It has altered marketing strategies of growing  hotel industry.  Its interactivity and accessibility qualify it as one of the most cost effective marketing tools today. With growing competition and demand hoteliers need to rethink their strategy at each level of business model and also need to align its strategies with customer requirement. This research seeks to explore use of social media by business hotels in NCR and customers perspective in context to usage and advantages of social media. The results and limitations of the study and future directions of research are discussed

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Published
2017-09-15
Section
Articles